The Levi's® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi's® jeans have become one of the most recognizable garments of clothing in the world – capturing the imagination and loyalty of people for generations. Today, the Levi's® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Their range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style.

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Artful construction. Elevated details. Levi's® by design.
Over 140 years ago, Levi Strauss invented a simple pair of blue jeans that would forever change the way America, and the rest of the world, dressed. Levi's® Made & Crafted® Jeans build on this legacy by designing tomorrow's classics using today's best materials and construction techniques.

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Combining classic Levi's® style with superior construction, comfort and durability.

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Levi's® Orange Tab Born in 69. Remastered for today.

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The pinnacle of Levi's® performance innovation, the Commuter™ collection is defined by five distinct features. Combining strong, stretch fabrics with thoughtful design details, Levi's® Commuter™ provides the durability to ride your bike – day or night, rain or shine.

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Faithfully capturing the spirit & heritage of American work wear, Levi's® Vintage Clothing reproduces the fits, fabrics and details of bygone eras. The source material is the Levi's® archive and the inspiration is the hardworking men and women that the Levi's® Brand has equipped for the last 140 years.

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